在今天的外賣市場，外賣打包盒定做是剛性成本，必須投入。當然，外賣商家企業(yè)應該對外賣包裝有個正確思想認識。過分關注包裝可以忽略成本和過分關注自己產(chǎn)品忽略用戶使用體驗活動都是不可取的。外賣打包盒定做原則是什么呢？

In today's takeaway market, the customization of takeaway packaging boxes is a rigid cost, which must be invested. Of course, takeaway businesses and enterprises should have a correct understanding of takeaway packaging. Paying too much attention to packaging can ignore costs and paying too much attention to their own products and ignoring user experience activities are not desirable. What is the principle of customizing takeout boxes?

原則1：重要的是它的功能，它高于所有其他考慮。

Principle 1: what matters is its function, which is higher than all other considerations.

畢竟，用戶點外賣基本的核心需求是食品，包裝如果不能保證菜肴的質(zhì)量，一切都不成問題。

After all, the basic core demand of users for takeout is food. If the packaging cannot guarantee the quality of dishes, everything will be no problem.

原則2：滿足“原則一” ，然后考慮在成本預算，以提高用戶體驗。

Principle 2: meet "principle 1", and then consider the cost budget to improve the user experience.

但是，包裝成本必須與客戶單價相匹配。如果商家走的是性價比路線，包裝要簡單實用，禁止過多的紙盒、腰帶等裝飾大于功能的東西畫蛇添足。

However, the packaging cost must match the customer's unit price. If businesses follow the cost-effective route, the packaging should be simple and practical, and it is forbidden to add superfluous things with too many cartons, belts and other decorations greater than functions.

原則3：不要因為過度包裝，增加企業(yè)用戶的消費心理負擔

Principle 3: do not increase the consumption psychological burden of enterprise users because of excessive packaging

包裝是否過度，大家都有所感知。有沒有具體的評判標準？

We all know whether the packaging is excessive. Is there a specific evaluation standard?

關鍵是要查看功能。只要對用戶有用，使用的東西，可以增強用戶的包裝體驗，它不是過度包裝。如果僅僅為了突出材料的品牌屬性，增加多余的動作，產(chǎn)生太多的垃圾，造成消費者的心理負擔，包裝過多。

The key is to view the function. As long as it is useful to users, the use of things can enhance the user's packaging experience, it is not over packaging. If we only want to highlight the brand attribute of materials, add redundant actions, and produce too much garbage, which will cause the psychological burden of consumers and excessive packaging.

對于外賣店來說，一次性外賣打包盒定做只是提高訂單量的一個方面，重要的是要注意菜品本身。如果菜品口味到位，再加上適當?shù)陌b，那么店家的單量評價自然會提高。

For takeout stores, one-time takeout packaging box customization is only one aspect of increasing the order volume, and it is important to pay attention to the dishes themselves. If the taste of the dishes is in place, coupled with appropriate packaging, the store's single quantity evaluation will naturally improve.

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The above is all about the problems and precautions introduced to you today. I hope it can help you. If you want to know more, you can contact us by phone or follow our website http://m.regou44.com , our staff will contact you in time.